LOOK Magazine, July 1954

In New York, dogs can be celebrities. Macy's, the famous Manhattan department store, trained these Doberman pinschers to perform various tricks, including jumping through hoops and striking elegant poses on wooden crates spelling MACY. As the company's mascots, the dogs traveled and entertained people at different stores and hotels.

See more images of New York City's quirky entertainers—human and otherwise—in Only in New York: Photographs from LOOK Magazine, a new Museum exhibition and companion publication (Monacelli Press, 2009).

Credit: Photograph by Robert Lerner, Museum of the City of New York, LOOK Collection