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Braves/Yankees World Series program, 1957
Courtesy of the National Baseball Hall of Fame Library, Cooperstown, NY
Beginning with the Boston Braves' relocation to Milwaukee in 1953, major league teams ended a half century of stability, and started moving. Seeing the potential for growing audiences and profits in other parts of the country, the owners of the Dodgers and the Giants grew more restless in New York. Walter O'Malley summed up the dynamic: "Brooklyn draws a million people. Milwaukee draws two and a quarter million. Results: 1) they can pay their players more; 2) they can absorb more farm club losses; 3) they can have more front-office talent; 4) they can buy more bonus players. The momentum is Milwaukee's." The Milwaukee Braves' win over the Yankees in the 1957 World Series seemed to prove the point.
