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Mel Allen's New York Yankees "Stadium Club" pass, 1952
Courtesy of Michael A. Santo, Esq.
By 1947, radio was no longer a luxury in America, and people were no longer magnetized to a large upright model in the parlor. Radios were in cars, stores, factories, and offices, and portability was increasingly prevalent, though the tiny transistor radio would not become standard until the mid 1950s. Radio made transplanted Southerners Red Barber and Mel Allen into broadcast stars, with their multitudes of signature phrases; they soon extended their hold on the public imagination through the new medium of television.
