Broadcast booth at Yankee Stadium, Mel Allen at left, September 1950

Museum of the City of New York, LOOK Collection, photograph by Frank Bauman

To the variety shows, musical hours, and comedy skits that were the staples of early radio, Brooklyn Dodgers president Larry MacPhail added baseball game broadcasts in 1939. This compelled the Giants and Yankees to follow suit, ending the collective ban on baseball coverage the teams had instituted to protect attendance at the gate. Radio created legions of new fans, especially women, and after the war the attendance figures testified to the wisdom of using media to strengthen attachment to the teams.

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October 8, 2009 10:54 am

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"The other broadcaster next to Mel Allen is Curt Gowdy"

- Gary Boghosian

January 20, 2010 04:24 pm

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"This photograph was taken at Tigers Stadium in Detroit, not Yankee Stadium."

- Paul W

May 23, 2010 08:56 am

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"I remember my dad would take a small little japanese radio to Yankee games, so he could listen to the Met games..."

- Richard

April 12, 2012 09:58 am

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"Wish you had an early photo of Vin Scully, a real living legend broadcasting the Dodgers since 1950. "

- Jim Moran