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Matchbook advertising Yoo-Hoo featuring Yogi Berra (Chicago Match Co.), c. 1957
The inside of the matchbook included an offer to receive an autographed "kiddee" baseball cap in exchange for the matchbook cover and 50 cents; for two dollars, the fan had the choice of an autographed regulation major league baseball signed by a choice of Berra, Mantle, Skowron, Ford, Kubek, or MacDougald.
